Design studio meets hotel

Brief description
In recent years, various projects have been created in collaboration with the MACARONIE design studio and the Elldus Resort. The sole proprietorship of artist and designer Carolin Tennstädt combines design expertise with artistic approaches, which makes this collaboration unique. Wall designs for the interior, façade design and children’s books, among other things, have been created. The illustrations fit in with the resort’s corporate identity.

Regional characteristics
The resort is located in the middle of the Ore Mountains, as is the design studio – the connection and appreciation of the local nature is a defining element of the collaboration.

Duration
Since 2016

Recommendation 1: Rural areas offer a better quality of life and, in my opinion, the work performance has a positive influence on this.
Recommendation 2: Cool projects can also be developed from villages – with an open mind and the courage to think outside the box.
Recommendation 3: Large companies in big cities also put their pants on one leg at a time.

• Partner in the cultural and creative sector: MACARONIE by Carolin Tennstädt
• Subsector: Art market | Design industry
• Partner SME: Elldus Resort Familotel Erzgebirge
• Economic sector: hotel and restaurant industry
• Innovation type: Product innovation
• How the collaboration came about: The hotel owner took part in a printing workshop organised by the design studio.
• Added value for the collaborating partners: Cost savings | Easier work | (Lobby) presence | Innovation and development
• Added value for the region: Increasing the attractiveness of the location | Creating an attractive (cultural) tourism offer